Private Label Skin Care Labs is one of the top private label skin care manufacturers in the United States. It creates custom made formulas and products for large brands and small businesses. It specializes in skin care, bath & body, hair products, nail polish and tanning solutions. Located in Bloomfield Hills, Michigan it serves clients throughout the United States and some abroad.
How it became a top private label nail polish manufacturer
Making a name in the beauty industry is not easy. There are a lot of established private label skin care companies that have been around for a long time. When the founders of Private Label Skin Care Labs decided to enter this industry they knew they had to be different from their competitors in order to become successful. They had focused in three areas: creating winning formulas, industry certifications and marketing.
In the private label skin care industry most small companies purchase from a catalog and put their label on the product. Essentially, they’re selling the same product as their competition. While they’re still a lot of margins to be made there isn’t anything unique about their product. If the manufacturer decides to discontinue or make changes to the product the client has no say whatsoever and stands to lose. Private Label Skin Care Labs prefers to create premium and unique products for each client. Their clients are not offering the same exact product as their competitors which gives them an edge.
As a private label skin care manufacturer, one could be making the best products on the market but unless you’ve had a working relationship with them you probably wouldn’t know it. As a newcomer to the market, they decided to get the highest industry certifications. Initially, the manufacturing facility where they have their products made became an FDA certified lab followed by USDA Certified Organic and most recently they obtained COSMOS standard certification. These certifications alone put them above most other private label skin care manufacturing companies.
They could develop the best formulas and have the most prestigious certifications but if enough people don’t know about them they probably won’t succeed. This is what the owners knew. They knew they had to market their company pretty aggressively. How to do that on a limited budget is another matter. They looked into three different advertising avenues.
1. Industry publications
2. Trade shows
3. Internet marketing
They quickly decided that advertising their business in industry publications wouldn’t yield fast results. Trade shows typically work well but they’re few and far in-between and can be costly. They chose to advertise online. By properly positioning their business and getting first page search engine rankings for relevant terms they were able to get customers they wanted to attract to come to them. This proved to be a big win for them. New customers started to come after just a few months. Now, they employ other marketing methods but this is their primary method of attracting new clients.
To find out what goes into making a skin care product just watch the video below.